Blog

Seniors are Becoming More Social

Four-in-ten seniors now own smartphones, more than double the share that did so in 2013, according to a report from Pew Research Center. So what’s a forward-thinking senior living community to do when it comes to communicating with its residents? The answer is simple: Meet them where they live. Let’s take a closer look at […]

Is Your Reputation Management on Point?

Property managers and owners work hard to make their properties attractive to tenants. But can one bad online review undo all of the good you’ve done? Yes, according to digital marketing strategy firm Convince & Convert, which insists that reputation management should be every company’s top marketing priority. The reasoning? Because “what people say about your […]

Non-English? Non-Spanish? What About the Gap?

My son’s classmate had some great stories when he returned to the US from a nine-month total immersion foreign-language study program. Most were about his struggles with the language… how a mispronounced word or voice inflection dramatically changed meanings and create some awkward situations. That made me wonder… what is the impact on non-English speaking […]

Employee Communications in a Social Media-Driven World

Today, communication is not always face-to-face, by letter, or even by phone or e-mail. Today, social media has become one of the key tools of communication for pleasure and business. If you are looking for the best ways to drive employee communication within your organization, social media could be the key you need. Using Social […]

Social Media Vs. Communications You Can Count On

A paper published in the Proceedings of the National Academy of Sciences last year revealed shocking information: Facebook had deliberately manipulated the news feeds of just under 700,000 users in an experiment on “emotional contagion through social networks.” In this joint study between scientists at Facebook, Cornell and the University of California at San Francisco, […]

Infographic The Evolution of Communication

To learn more, check out the following articles: Evolution of Communication: Prehistory to the 15th Century  Evolution of Communication: 1960s to 2015 Evolution of Communication: 1800s and 1900s  

Evolution of Communication: 1960s to 2015

Evolution of Communication is our latest ebook that explores the development of human communication methods from prehistoric times until today. This is the final blog of a three-part series that highlights the in-depth information available in that publication. If you were born in the 80s, you were growing up as some of the following inventions […]

Embrace the Hate! Confronting Negative Online Reviews

As a property manager, you have a very big job — maintaining curb appeal, managing maintenance requests, and keeping your residents happy are all just touching the surface of your day to day activities. In many ways, the internet has made your job easier. After all, you can advertise to new residents and find the […]

Are Your Residents Satisfied with Social Media?

Social media is everywhere; it seems like no matter where you go on the internet, there is always a friendly reminder of your favorite social media page. If you’re not using social media websites like Facebook, Twitter and Instagram, you’re missing out on a big opportunity to connect with your current and potential residents. If […]

Doing More with Less

“We need to do more with less.” Here we go again. Are you as tired of hearing that as I am? At work, at home, in our communities… the mandate is unrelenting. It’s a challenge; but it’s also a reality. So let’s deal with it. Perhaps one of the best ways to approach it is […]