Blog

Is Your Reputation Management on Point?

Property managers and owners work hard to make their properties attractive to tenants. But can one bad online review undo all of the good you’ve done? Yes, according to digital marketing strategy firm Convince & Convert, which insists that reputation management should be every company’s top marketing priority. The reasoning? Because “what people say about your […]

To Tow… or Not To Tow? Seven Tips to Keep that from Being the Question

I don’t know a property manager who doesn’t grapple with parking issues. At best, they’re a hassle. At worst, they threaten resident safety, satisfaction and retention. They can even send you to court. Towing may alienate a resident… but failure to act on a parking problem could alienate many residents. The best solution is a […]

3… 2… 1… Cook Off!

  It’s that time of year! Cook-offs everywhere are starting their initial planning stages. In this industry, cook-offs are a great way to engage your residents and to get your whole community involved in something yummy. ‘Tis the season for chili. If you do a quick Google search, millions of results appear for award winning chili […]

Renting to Millennials: What You Need to Know

While the Baby Boomers have long held the title of “largest generation ever,” the Millennials — born between the early 1980s and the early 2000s — are poised to overtake them in the very near future. But not only do Millennials represent sheer and unprecedented numbers, they also represent something else: massive buying power. By the year […]

“It Was Like That When I Moved In!”

“It was like that when I moved in!” How many times have you heard these words from the mouths of residents? If you’re like most property managers, the answer is: more times than you care to remember. While disagreements between you and your resident regarding responsibility for damages and security deposits do occur, there a few things you can […]

Top 10 Apartment Resident Complaints…and What You Can Do About Them

What would you give for a peek inside the minds of your residents? Thanks to the results of a recent apartment resident customer satisfaction survey from leading marketing research firm J Turner Research, you may be closer to understanding than you think.  Let’s take a closer look at the study findings, along with what they mean […]

Understanding the Importance of Senior Resident Engagement

As people enter into their senior years — 55 and up — they often become limited in their mobility or their ability to take care of themselves without help. Because of this, many of them opt for senior care communities. These communities are also well known for being accommodating to seniors who are in good health. […]

Three Ways to Deal with Difficult Residents

Every property manager has faced them at one point or another: terrible residents. Whether they blare loud music, are constantly late with the rent, or cause property damage, there are endless ways for residents to make your life — and the lives of their neighbors — more difficult. While you can’t always change the way […]

Don’t Give Up on New Year’s Resolutions

They’re not just for losing weight anymore! New Year’s resolutions have gotten a bad rap. Psychologists say that affirmations are more powerful than merely stating a goal. So, take advantage of the fresh-start momentum that comes with a New Year and try these affirmations at your property. 1. Weigh every cost-saving/cost-cutting action carefully against the […]

Embrace the Hate! Confronting Negative Online Reviews

As a property manager, you have a very big job — maintaining curb appeal, managing maintenance requests, and keeping your residents happy are all just touching the surface of your day to day activities. In many ways, the internet has made your job easier. After all, you can advertise to new residents and find the […]