Product recalls can go one of two ways. In the first, worst-case scenario, a product is determined to be dangerous or defective; its manufacturer ignores or reacts sluggishly to the issue; people are unnecessarily put at risk; and consumer trust is irreparably damaged. In the best-case alternative, meanwhile, the manufacturer assumes responsibility; takes quick action; […]
Does Your Business Have a Product Recall Communication Plan in Place?
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on November 15th, 2017