Blog

“You’re Already A Customer, So You Don’t Count”

If your top priority is to attract new residents… read this. I was the only customer at a car rental agency the other day, yet no one would help me. They were too busy answering the phones. I finally gave up and called them. When the service rep realized that the person on the other […]

3 Tips for Gaining Control in an Emergency

I saw a news story about how first responders prepare for the unexpected. One official said, “We need to stay familiar with the tools and procedures that are not part of our day-to-day operations. During an emergency, we need to have as much control over the situation as possible.” Now that got me thinking… When […]