Multigenerational Communication

While dissecting the Millennial mindset is an oft-discussed topic, the fact is that each generation has its own unique set of attitudes and behaviors. If you’re trying to reach today’s multigenerational society, you’re facing an unprecedented challenge: How do you communicate with your increasingly diverse constituency? Let’s take a closer look at each generation’s communications preferences, […]

Texting Misses The Mark

Everyone uses text messaging. Don’t they? Why use a communication method that reaches most people instead of using the methods that reach all people? Let’s discuss the pitfalls of text-only messaging versus using a multiple method communication plan to reach your residents. Missed Messages There are still large populations of people (your customers?  your employees?) who do not […]

Seniors are Becoming More Social

Four-in-ten seniors now own smartphones, more than double the share that did so in 2013, according to a report from Pew Research Center. So what’s a forward-thinking senior living community to do when it comes to communicating with its residents? The answer is simple: Meet them where they live. Let’s take a closer look at […]

Shopping for a Notification Service for your Church

From storms to terrorism, there’s been no shortage of high-profile crisis situations in the news of late. Many nonprofits are either shopping for a group messaging service or evaluating the one they currently use. As a veteran of the communication industry, I often get asked whether or not there is really much difference between one […]

Four Ways to Improve Employee Crisis Communication

In April 2013, Boston authorities told residents to stay indoors while the search for one of the Boston Marathon bombers was carried out. The order came early in the morning on a Friday, just as people were getting ready to leave for work. As businesses learned of the shelter-in-place order, many told employees to stay home. But […]

Communication Solutions for Senior Living Facilities

It’s a fact; senior living facilities face a broad spectrum of ongoing challenges. From staffing, safety, and resident retention to budgeting, funding, and accreditation—the issues are unrelenting. In addition, facility administrators continuously grapple with the challenge of effectively communicating with staff, residents and families. Communications shouldn’t be an issue… they should be a solution. Here […]