Blog

Texting Misses The Mark

Everyone uses text messaging. Don’t they? Why use a communication method that reaches most people instead of using the methods that reach all people? Let’s discuss the pitfalls of text-only messaging versus using a multiple method communication plan to reach your residents. Missed Messages There are still large populations of people (your customers?  your employees?) who do not […]

Why Accurate, Timely Messages are Crucial During an Emergency

Emergency notification systems through email and phone have become an integral part of instant messaging. Colleges send out text messages warning students of serious incidents on campus, local authorities send out severe weather alerts, and police often send messages to those who have signed up to receive information during community emergencies. While the number of […]

Best Practices for Texting Customers

A study from Portio Research Limited recently declared SMS to be “the language of six billion people.” Specifically, data from the independent research company indicates that 6.1 billion people out of a total human population of 7.3 billion use SMS-capable mobile phones. The conclusion? Text message can be used to reach a staggering 84 percent […]

A Better Way to Communicate with Residents

If you’re like most property managers, you’ve developed a method for communicating with your residents. You may not stop to think about how successfully it works. You are probably more concerned with making sure you notify every resident about emergencies, utility outages, or maintenance work that affects the whole community. Maybe it’s time to think […]

Resident Communication is Not One Size Fits All

In property management, communicating with residents is more important now than ever. Long gone are the days when you can post a sign or hand out flyers to inform your residents. Many companies have turned to mass notification services to fix this communication problem. However, some use text-only services as their solution. While this may […]

“You’re Already A Customer, So You Don’t Count”

If your top priority is to attract new residents… read this. I was the only customer at a car rental agency the other day, yet no one would help me. They were too busy answering the phones. I finally gave up and called them. When the service rep realized that the person on the other […]

Text-Only: Missed Messages and Misunderstandings

There’s no doubt about it; text messaging is a hit… but it’s loaded with misses, too. Why use a communication method that most people use, instead of using the methods that all people use? Here we’ll discuss the draw backs of text-only messaging and the advantages of using multiple communication methods to reach your residents. […]

The Push to Reduce Readmissions

Practical Tools for the Front Line If you work in a hospital, you’re working to help patients fight the good fight for their health. You’re also on the front lines of a battle that’s happening in hospitals across the country. You’re involved in a huge campaign to reduce readmissions… and the pressure is on. What’s […]

The Pitfalls of Text-Only Communication

Facebook’s hot off the press acquisition of What’sApp for the hefty sum of $19 billion signals the next step in the evolution of mobile messaging for the masses. After all, text messaging is a simple, convenient way to communicate when you can’t talk, but it should not be relied upon as the sole communication method […]