How Much Does Facebook Know About You? You Might Be Surprised.

Facebook has well over a billion monthly active Facebook users, but just how many of them have read the social media giant’s Data Policy? For that matter…have you? Even if you wanted too, you probably couldn’t: researchers from Carnegie Mellon University have determined that it would take the average American 76 full work days to simply […]

Are Your Residents Satisfied with Social Media?

Social media is everywhere; it seems like no matter where you go on the internet, there is always a friendly reminder of your favorite social media page. If you’re not using social media websites like Facebook, Twitter and Instagram, you’re missing out on a big opportunity to connect with your current and potential residents. If […]

Social Media May Hit the Target, But It’s Not a Magic Bullet

Oh no, not another article about social media! Wait, give me a chance. Here we’ll discuss it from an operations standpoint for property management. Like all popular topics, it’s tough to write about social media without spouting a few clichés. So here they come… Social media is here to stay. Using web and mobile technologies, […]

The Pitfalls of Text-Only Communication

Facebook’s hot off the press acquisition of What’sApp for the hefty sum of $19 billion signals the next step in the evolution of mobile messaging for the masses. After all, text messaging is a simple, convenient way to communicate when you can’t talk, but it should not be relied upon as the sole communication method […]

Privacy Alert: Preventing Peeping iToms

I’m a proponent of good communication, whether it’s in my personal relationships or my work for One Call Now, a telecommunications notification provider. However, I’m also a protective mama bear so when I received a heads up about social media sites such as Facebook geo-tagging my photos and what that could mean for the privacy […]