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Author Archive for Lisa Eifert

Why Accurate, Timely Messages are Crucial During an Emergency

Emergency notification systems through email and phone have become an integral part of instant messaging. Colleges send out text messages warning students of serious incidents on campus, local authorities send out severe weather alerts, and police often send messages to those who have signed up to receive information during community emergencies. While the number of […]

The 411 on Courtesy Officers: Does Your Apartment Community Need One?

While the word “security guard” may elicit the thought that there is a need for such measures, the word “courtesy officer,” brings to mind something much less innocuous. This is one reason why many apartment properties are making the shift to the latter when assigning titles to employees who provide on-property security functions. Unfortunately, this […]

Is Your Reputation Management on Point?

Property managers and owners work hard to make their properties attractive to tenants. But can one bad online review undo all of the good you’ve done? Yes, according to digital marketing strategy firm Convince & Convert, which insists that reputation management should be every company’s top marketing priority. The reasoning? Because “what people say about your […]

Forecasters Weigh In: Spring is Coming… and So is Bad Weather

When Punxsutawney Phil emerged from his den and saw his shadow this past February 2nd, he sentenced us to six more weeks of winter. (Or so the tradition goes.) And as people all over the country now well know, Phil wasn’t kidding: Since Groundhog Day, many regions have been walloped with snow. And it’s not […]

2017 Cyber Incident & Breach Response Guide Highlights The Role Of Communication

Cyber threats are a fact of life for today’s organizations. But is your organization really prepared to respond to the ever-increasing, always-changing lineup of potential cyber incidents and security breaches? Luckily, you don’t have to go it alone thanks to Online Trust Alliance (OTA)’s recently released 2017 Cyber Incident & Breach Readiness Guide. Here’s a […]

Are You Ready For The New Emergency Communication Law Headed Your Way?

The countdown is officially on for all Medicare and Medicaid healthcare providers and suppliers. If you’re asking yourself, “Countdown to what?” you’re not alone. Luckily, we’ve got you covered with the scoop on a forthcoming emergency communication law with the potential to dramatically impact your organization’s emergency preparedness when it takes effect in November of […]

Can Your Faith Community Learn Anything from the Business World?

Faith communities face many challenges in the 21st century. At the root of many of them? The inability to engage constituents in a meaningful way. But this problem isn’t specific to congregations, parishes, churches, synagogues, and other faith-based groups. And while the effects may manifest in very different ways, the fact remains that 21st century […]

Creative Uses for a Notification Service

If your company is like most others, budgets are tighter than ever. Is there a way to get more out of the tools you already have? The answer may be easier than you think. Mass notification can do much more than just alert large numbers of people in an emergency. If you’re considering acquiring a […]

One Call Now Accepting Non-Profit Grant Applications for Free Service

One Call Now is encouraging non-profit organizations to take advantage of the opportunity to apply for a two-year grant for free group communication services. Launching a massive phone tree to make calls or finding volunteers to send out notifications can be labor intensive and time consuming. Non-profit organizations need a fast, easy way to quickly […]

Is Your Nonprofit Ready for a Crisis?

Bad things happen to good people. They also happen to good organizations. They can even happen to YOUR organization. Unfortunately, not only are nonprofits just as vulnerable to catastrophe as other types of organizations, but they may be more vulnerable to dire consequences afterwards. Read on for more about one major thing you can do […]