Embrace the Hate! Confronting Negative Online Reviews

by Amanda Cupp on November 7th, 2014

As a property manager, you have a very big job — maintaining curb appeal, managing maintenance requests, and keeping your residents happy are all just touching the surface of your day to day activities. In many ways, the internet has made your job easier. After all, you can advertise to new residents and find the best contractors with just a click of the mouse. However, the internet can make your job more difficult. With the rise in feedback from consumers online, the internet has the ability to tip the scale in or out of your favor. If you’re not careful, it’s very possible that your property could develop a negative online reputation.

With the growing use of the internet across generations – the impact of a negative review for a property is undeniable, which is why online reputation management is so important. In fact, a recent consumer review survey* found that only 10% of the surveyed consumers don’t take notice of online reviews but 72% of consumers say that positive reviews make them trust a business more. Not to mention, 88% of consumers say that they trust online reviews as much as personal recommendations. Which shows that today’s consumers give considerable trust and weight to online reviews and definitively use this as a factor for consideration when choosing a property.

Luckily for you – a negative online review does not necessarily mean a negative online reputation. You have the power to use this negative online review as an opportunity to change the perspective of that angry resident and other residents who may feel the same way. How you ask? Check out our latest article “Staying Safe in The Digital Warzone.”

Authored by: Amanda Cupp, Vertical Marketing Manager
Co-Authored by: Nick Frantz, National Sales Manager


*Source: http://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014/#internet

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