As the business world continues to evolve, so do the needs of the staffing industry. Because of these changing needs, new and important challenges are appearing on a regular basis. Overcoming these challenges is the key to attracting the highest quality talent pool, regardless of the industry that you’re operating in. If you’re trying to overcome some of these challenges, there are a few key things to keep in mind.
Cast a wider net! Every staffing firm wants to attract the largest possible pool of high quality candidates. At a certain point, staffing firms are only capable of presenting businesses with the people that have made contact in the first place. One of the ways to circumvent this challenge is to make sure that a staffing firm is always utilizing the latest technology to help cast the widest possible net in search of potential applicants.
Mobile optimization is key! Studies have indicated that job seekers spend significant time searching on smartphones, tablets, or other mobile devices. Despite this, only around half of U.S. staffing firm sites are mobile optimized. An interface may look fine on a desktop or laptop computer, however, if a site isn’t mobile optimized, it may be sluggish and hard to navigate on smaller devices.
Talented candidates who prefer to look for jobs on their phone will go elsewhere in search of what they need. Embracing technology will attract these candidates once again.
Overcome the staffing misconceptions! There is a general misconception about what staffing firms actually do. A large number of potential candidates believe that there is a cost to them for job placement through a staffing firm and are subsequently looking elsewhere for employment. As a result, it is important to connect personally with potential applicants and educate them thoroughly about how staffing firms operate. It is key to let the candidate know exactly what they can expect from the staffing process.
In an ever-changing world, it’s key to ensure that your staffing strategies align with a candidate’s expectations. Make sure your firm’s digital efforts are optimized for every device and be clear about what your firm is trying to accomplish. Effectively communicating your mission to candidates will lead to better staffing outcomes.
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Authored by: Amanda Cupp, Vertical Marketing Manager
Co-Authored by: Nick Frantz, National Sales Manager