Text-Only: Missed Messages and Misunderstandings

by Amanda Cupp on September 11th, 2014

There’s no doubt about it; text messaging is a hit… but it’s loaded with misses, too. Why use a communication method that most people use, instead of using the methods that all people use? Here we’ll discuss the draw backs of text-only messaging and the advantages of using multiple communication methods to reach your residents.

Missed Messages
Large populations of people (your customers?  your employees?) do not have texting capabilities or text-friendly phones.

If you’re relying on text-only messaging, you may have unwittingly chosen to exclude some of your contacts from receiving your messages.

Misinterpretations and Misunderstandings
Limited to 130 characters, text messages take the context out of the conversation and leave your messages subject to the interpretations of your recipients.

If you’re considering a text-only service, consider these questions:

  • If your text isn’t clearly understood, will you receive a massive volume of texts? Of phone calls?
  • If your text is misunderstood, how will you clarify your message for your contacts?
  • If you are trying to build relationships with your message recipients, why miss the opportunity to warmly connect with them and opt to always send impersonal text messages?

Yes, text messaging is often convenient for senders and recipients, but it’s not a substitute for personal interaction. If you’re relying on text-only messaging, you’re missing opportunities to build and strengthen your relationships.

Multiple Methods
You already know that communication plays an important role in the success of any organization. But your audience is varied, and for effective communications, it’s not one size fits all. Not everyone texts. Facebook may be big, but that doesn’t mean that everyone is on it. Not everyone picks up their email regularly or has access to email. Telephone calls aren’t always welcome.

But if you send messages with a service that offers multiple methods—voice messages to cell phones and land lines, text messages to cell phones, email and social media sites—you increase the chances that your messages will get picked up. Some message services allow multiple contact points for each name on your contact list. Consider a service like One Call Now that allows you to send a single message that’s delivered across all mediums. Your contacts don’t have to be bombarded with multiple messages. They can choose the method(s) they prefer.

If you want to make communications convenient and easy for you and for your recipients, multiple mediums are a sure bet.

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