Blood Donation: Stop No-Shows, Increase Donors

Category - General
by Ann Holtzapple on August 27th, 2015

Someone in the U.S. needs blood every two seconds, according to the American Red Cross, and 41,000 blood donations are required every single day to keep up with demand in this country. However, a number of obstacles stand in the way of recipients getting the blood they need when they need it. Let’s take a closer look at reasons why people don’t donate, along with what your organization can do to bring in more donors…and life-saving blood.

Why Don’t People Donate?
According to the Red Cross, while approximately 38 percent of the country’s population is eligible to donate blood, less than 10 percent actually do. So what’s standing in their way?  The Red Cross reveals the two most common reasons cited by non-blood donors. 1. “I never thought about it.” and 2. “I don’t like needles.”  Raising awareness about the blood donation process while correcting misinformation is a direct way to counter these excuses.

However, these aren’t the only reasons why people don’t donate. In fact, a recent study published in Transfusion Medicine reveals a less expected link between supply and demand. Potential donors who were “no-shows” at their scheduled appointments were a staggering 2.5 times less likely to reschedule their appointments in order to make a donation. While some of these instances may be connected with cold feet, others may simply be attributed to unfortunate oversights further taxing the country’s already-in-jeopardy blood supply.

What Can You Do?
Aside from vigorous community public relationships efforts about the great need for blood (as well as regarding the safe, simple, and pain-free blood donation procedure), there’s another easy way to simultaneously increase blood donor turnout while maintaining current donors. One Call Now’s convenient appointment reminder system offers an efficient and effective way to remind donors about upcoming appointments and stop those “no-shows” before they start impacting your numbers.

Delivered via your choice of voice, text or email and available in a number of different languages, this tool helps you keep blood donors informed about upcoming appointments, in addition to any other information you may want to share.

One Call Now can also facilitate the rescheduling process if an appointment does need to be canceled thereby keeping the donor in your pipeline.

While there are currently approximately 9.2 million blood donors in the U.S., it’s not enough: blood is in constant demand, and yet continues to be in short supply. However, it doesn’t have to be this way with the right communication tools in place. One Call Now offers a handy solution for organizations looking to prevent no-shows and foster meaningful, ongoing relationships with blood donors and potential blood donors.


Using Facebook to Communciate with your group? Think again.

Facebook may seem like a quick and easy way to get the message out to everyone, but the reality is its not reaching your intended audience. Read our blog “Social Media  Vs. Communications You Can Count On” to find out other reliable ways to communicate.


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