People today have more means than ever through which to communicate with each other. But more isn’t necessarily better—at least not when it comes to staying connecting with your employees. Why not? Because having more channels from which to choose also means more potential ways things can go wrong. Hence the need for careful and comprehensive communications strategies.
The Engagement Imperative
A growing body of evidence tells us that engagement is everything in the contemporary workplace. Engaged employees work harder, perform better, and stick around longer. And one of the best ways to boost employee engagement is simple (at least in theory): Communicate with them.
However, not all employees are created equal when it comes to how they communicate. Informed by everything from generational to geographical disparities, these differences can lead to significant challenges for organizations aiming to reach each of their team members in the most effective and efficient way. After all, while email may be the preferred channel of communication for one recipient, it may fall short with another. The same goes for calls, texts, social media, and group messaging apps. Add in disparities across everything from time zones to native languages, and the obstacles grow.
The problem is highlighted when you factor in data from Gallup indicating that a staggering 74 percent of employees feel like they’re missing out on company news and information. What happens when critical news doesn’t reach them? In best case scenarios, a team member misses out on non-essential yet valuable communication. In worst case scenarios, a team member misses out on a mission-critical piece of information. Either way, you put employee engagement, your bottom line, and maybe even your employee’s lives unnecessarily at risk when you choose the wrong communication channel.
Make Communication Count
Knowing you need to communicate better is one thing. Knowing how to communicate better is another.