Social media usage by the 65-and-over set more-than-tripled in the five-year period between 2010 and 2015, according to a report from Pew Research Center. So what’s a forward-thinking senior living community to do when it comes to communicating with its residents? The answer is simple: Meet them where they live.
Let’s take a closer look at the relationship between social and seniors, along with how senior living communities can use this increasingly popular communication method to improve the lives of their residents.
Seniors and Social Media
Sites like Facebook may have originated as the domain of the young and hip, but they’ve since become a fulfilling way for seniors to connect with the world around them. And while staying in touch with friends and family members (pictures of grandchildren, anyone?) may be the immediate reason that comes to mind when we think of how and why seniors use social media, it’s far from the only one.
In fact, a growing body of research points to a link between social networking and better mental and physical health among older adults. Not to mention that social media offers a vital defense against the threat of senior isolation and depression, helps seniors maintain a sense of independence, and is even fun, too.
The Value of Omnichannel Outreach
We live in a world in which relying on a single method — such as the telephone or email — to reach your constituents is no longer enough. Rather, communication is most efficient and effective when delivered via multiple mediums. And while the average older adult may not know what the word “omnichannel” means, they are nonetheless part of the omnichannel revolution.
Incorporating social media into outreach strategies for seniors is an important part of the omnichannel equation. Whether you’re reminding residents about a choir practice in the activity room in 10 minutes or informing family members about the upcoming Easter egg hunt on the front lawn, social media does more than just spread the word, it also promotes your community and connects your constituents.
Ultimately, while seniors may not have been the earliest adopters of social media, they’re now its fastest growing demographic. As the country’s largest notification provider, One Call Now lets you engage residents, family members, staff and other members of your community in the most comprehensive and yet targeted way — one which not only supports the dissemination of information, but also cultivates connections. And that’s something well worth “Liking.”