Robocalls Versus Automated Messaging Services: Setting the Record Straight

Category - General
by Lisa Eifert on March 29th, 2016

For millions of Americans, the arrival of election season means the chance to cast their votes and have a say in the country’s governance. But it can also mean something far less auspicious at the same time: Robocalls.

Unfortunately, frustration with robo calling can also interfere with public understanding of another practice aimed at disseminating useful information as opposed to swaying public opinion or making a sale. Legitimate automated calling serves like One Call Now serve a very different purpose than robocalls. Let’s take a closer look at the difference between the two.

The Problem of Robocalls

In their broadest sense, robocalls are simply automated calls sent to landline home telephones, usually using auto dialer software. Whether for a political campaign, charity or other telemarketing purpose, robocalls often share a common thread: they’re unwanted and unauthorized.

In fact, robocalls and robotexts are the FCC’s leading source of consumer complaints. More than 150,000 consumer complaints are filed monthly about these nuisance calls, according to a report from Consumer Reports. Not only that, but more than a third of all calls placed in the US are made using auto dialers.

The Solution of Automated Messaging Services

So what makes automated messaging services different from robo dialing? For starters, they’re legal. But that’s just one of the factors which differentiate robocalls from automated messaging services like One Call Now.

Not only are phone calls from One Call Now not random, but we don’t even have the capability to use sequential dialing—in other words, automated calls from our service are, by nature, relevant. Not only that, but every recipient has actively opted in to receive calls.

In simplest terms: Unwanted calls aren’t part of the equation with One Call Now.

The FCC is quick to separate predictive dialers (another name for robocalls) from automated messaging services for one simple reason: The latter serve a functional purpose and can be of vital importance. From schools to healthcare organizations to search and rescue teams, these entities harness the power of automated messaging services into enhanced communications.

One last thing to keep in mind: One Call Now doesn’t send calls. Rather, we provide the platform through which our customers do.

While confusion over the difference between robo dialing and automated messaging services is natural, here’s one ultimate rule of thumb for separating the two. While robocalls intrinsically serve their sending organizations, automated messaging systems like One Call Now serve the constituents who receive them by providing useful, relevant and wanted information.

If you believe your organization can benefit from the ability to call tens, hundreds, – even thousands – of contacts at once, click the link below and we’ll have a real person – not a robot – call you back.

Learn more about Crisis Leadership and Emergency Response. 

Click here to learn more about One Call Now!


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