Mass Messaging and Robocalling – Understanding the Differences

Photo of a line of humanoid robots using computers and phones at a business
Category - General
by Hillary Bowling on March 20th, 2019

For millions of Americans, robocalls have become an all too common occurrence.

Automatic dialing technology enables companies to send tens, hundreds, even thousands of messages at once without manually dialing the individual numbers. Far too often these calls are an unwanted nuisance – pushing political campaigns, credit cards, debt, and even scams. Many people mistakenly believe that adding themselves to the National Do Not Call List will prevent them from getting these calls. However, the list only prohibits sales calls, and organizations promoting scams are not bothering to check the list.

At One Call Now we do not support or sell our service to Robocallers. One Call Now’s service is to be used only for “opted-in” automated calls.  These are the calls/messages that you have chosen to receive. Most of us are familiar with these types of messages for things like school cancellations and appointment reminder calls. One Call Now’s mass messaging serves a functional purpose and can be a vital communications tool for groups from large enterprise businesses to churches trying to stay in touch across multiple generations. Message recipients may opt-out at any time.

The aspect of the service that makes it so universally useful? The fact that it’s cloud-based and doesn’t require any installation, hardware, or even software. One Call Now allows you to try the service for free. Literally you can harness the power of group messaging within minutes of getting on-line.

For businesses, schools, churches, non-profit groups and other associations, these services are especially useful, with an almost endless array of applications including:

  • School cancellations and delays
  • Promoting specials to existing customers
  • Alerting employees in an emergency situation
  • Recruiting volunteers
  • Communicating last-minute schedule changes
  • Sending appointment or service reminders

Group messaging services are not all alike, so it pays to do your research. It’s important to use a scrupulous service that can send voice calls (even to landlines), as well as sending email and text messages.

While unwanted robocalls may be an annoyance, remember not all mass messaging is a bad thing. Just remember the joy you feel when you get that automated school closing message.

To learn more about automated group messaging, check out our guide, One Call Now: How it Works.

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