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The Best Tool For Church Communication?

One Call Now - Church Notification Tool

So, as I speak or write about communication leadership and decision-making exercises like the Perceived Opportunity Analysis Tool (or POAT), inevitably, people want to know what I think is THE best tool for church communication: Should we be doing Facebook? What do you think of Constant Contact? Is it time to get rid of the bulletin? How do we reach everybody? Can we speak with one voice using this? That?