With competition from other activities, summer is when many churches are grappling with keeping members in pews. This makes it a perfect time for your church to renew its commitment to communicate with its flock. Creating communications that engage the entire congregation may seem out of reach. “My congregation is so diverse,” you might worry. “Members use so many different channels to communicate. I can’t possibly master them all.”
Believe it or not, you don’t have to.
You don’t need to invest in a social media or direct mail strategy to connect with your parishioners. Good, old-fashioned phone messaging is one of the most effective ways to keep a whole congregation engaged. Here’s why:
1. It works for all ages.
Talking to a congregation that spans generations is a challenge for many churches. But mobile technology has put nearly everyone within a phone’s reach. Whether they prefer a landline or a mobile device, nearly everyone is familiar with phone messaging.
With an automated messaging service like One Call Now, you can send a single recorded message to your entire calling list at once. Or send messages to specific groups. And unlike social media, which requires users to create accounts, phone messaging ensures that no one gets left out.
2. You’ll know they got your message.
Church leaders are all too familiar with a disengaging cycle that happens when folks miss church, and therefore miss announcements. They then miss out on events. The information void is widened again when they miss announcements that were made at the events. It doesn’t take long for members to feel detached.
Phone messaging is all-inclusive. Messages are almost always received. And detailed, real-time reports confirm if messages were picked up. In contrast, it’s impossible with social media to know whether your message cuts through the clutter.
3. It’s perfect for getting the word out quickly.
Newsletters are well-suited to in-depth stories, budget reporting, or recaps of past events. But they don’t work when your members need to know something now. Phone trees have been a popular tool, but they often fail. For emergencies, event cancellations, or other need-to-know announcements, automated phone messages deliver.
“But don’t people hate getting pre-recorded messages?” you may ask. True, many people associate phone messaging with sales scams or political pollsters. They don’t like getting these unsolicited “robocalls” from someone they don’t know, offering something they don’t want. Recorded messages from your church, especially in the voice of a pastor or outreach minister, in contrast, are welcome and appreciated.
Automated phone messages are an effective, reliable form of communication. Keep your messages brief, informative, and to the point. Your members—young and old, active and astray, tech-savvy and traditional—will thank you.
To learn more about One Call Now’s messaging solution for churches click the link below.