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Reaching Your Community with Vacation Bible School (VBS)

Photo of a chalkboard with VBS written white red and yellow.
Category - Religion
by Hillary Bowling on May 4th, 2018

It’s that time of year again, time to plan and promote this summer’s VBS!

VBS is a major undertaking, but one of the most important outreach campaigns a church does during the year. Many new members and families begin as VBS attendees. According to Lifeway Facts & Trends, over 2.5 million people enrolled in VBS in 2014. 177,721 of the children who attended these VBS events were previously unchurched. When you factor in adults and older siblings who attend alongside those children, the number rises to an estimated 1 million unchurched individuals reached through VBS.

By now you have probably already chosen your dates and schedule (days or evenings). Enrollment has been estimated and the curriculum is ordered. Now it’s time to start thinking about the number of volunteers you will need and building your communication and promotion plan to drive enrollment.

How will you find volunteers?

  • Start with recruiting last year’s volunteers — ask them to invite friends and family to get involved.
  • Put a sign-up form in your weekly bulletin.
  • Use a notification system such as One Call Now to text, call, or email your congregation for volunteers. The polling, or survey feature, can be used to ask simple questions that they can reply to easily – “Are you able to volunteer for this summer’s VBS?”

Getting kids to VBS is the next big step. Communication and promotion are key steps to ensuring your church reaches as many kids as possible.

How will you communicate and promote your VBS?

  • Plan weekly pulpit announcements.
  • Use an outdoor sign to invite new comers.
  • Add a banner on your website.
  • Add information to your weekly bulletin or newsletter.
  • Leave leaflets with information in pews before the service.
  • Use One Call Now to send automated texts, calls, and email to last year’s attendees, and donors. You can use this again to communicate schedules, room assignments, teacher assignments, and any schedule changes that may arise.

Try One Call Now today for free and see just how easy it is to get the word out about your VBS!